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The three basic aspects of a strong call to action.

The three basic aspects of a strong call to action are:

 1. Openings that get your message read 

2. Copy that sells 

3. And yes  –  a call-to-action that makes a big bang!

The call-to-action must be direct and to the point. A simple ‘click here’, ‘buy today’, or ‘save money’ isn’t enough.  

The three basic aspects of a strong call to action are:

1. Communicate your expectations

If you want your reader to pick up the phone, visit your website, or bring a coupon to your store, say it. Be direct! Let them know exactly what you want them to do.

2. Make it easy

We live in a busy world. Don’t make it hard for the reader to figure out how to contact you. After you communicate the action you’re looking for, put the information right there. Include web addresses, phone numbers, or even a map to your store. Your busy readers will appreciate it.

3. Make it emotional

Love, fear, guilt, and pride are emotional factors that directly affect response and buying decisions.  

Once your copy is written, make a checklist of these three vital aspects of your call-to-action, and guarantee perfect results!