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This Month's Touch Q&A

Question from Will Fieldman, NSW:

Hi guys, I have an awesome website but hardly anyone is coming to it. Do you have any tips on how I can get more people to the site? Thanks!

Answer: 

Hi Will, what a great question! We get asked this type of question quite often and we could talk for days on the strategies you could do to increase your website traffic but to put it simply, here are a few tips you can follow.

 1. Search Engine Optimisation

All efforts to drive traffic to your site culminate with the idea of Search Engine Optimisation. Everything that you do online, whether its social media, blogging, uploading photos, or naming products, contributes to your organic search ranking. Experts say that most, if not all, of your marketing energy should be directed at landing the top search engine rank for your keywords. Create links in and out of your website, use the Google Adwords Keyword Tool, create meta tags and post keyword-rich content to your site.

Link Building

This term refers to generating inbound links to your site from other sites on the Internet. The two major benefits of building your link-presence online are a) to introduce another site's followers to your site and b) help your search engine optimisation in terms of ranking.

Content Aggregators

Content aggregators are similar to link building in that they both help drive traffic to your site. They differ in the sense that you log onto these sites for the sole reason of sharing links to your site with the world. The most common examples of a directory or content aggregator are Digg and StumbleUpon. The best way to drive traffic to your site using these services is to have a popular third party post on your behalf, because they will have a devoted core of follower 

2. Twitter
If you have Twitter, the quality and consistency of your tweets will have a long-term impact on how much traffic will be driven to your site. Remember to always have interesting and engaging tweets.

3. Facebook

Promote your site on Facebook. In addition to the page details that list your company’s address and web address, utilise the Like and Feed tools to get as much traffic to your site as possible.

4. Blogging

No matter what service or product you offer, a blog will help drive traffic to your site. Blogs are especially helpful to get traffic from returning customers because you should have new content to offer, even if your product or service hasn't changed at all.

Here are few ways that blogging helps drive traffic to your site:

Intimacy - Blogging can make your relationship with your customers far more intimate, and will help increase the amount of returning customers.

Building Community - When you blog, you define your areas of expertise, but you also attract the relevant customers to your company or brand.

Customer Research – Readers will inevitably leave feedback in the form of comments and e-mails. It's a great way to understand who is reading your blog and what they're interested in.