The use of Social Media makes it easier than ever to connect with your customers and if you follow the right practices, it's quite simple to rise above your market competitors. Are you the kind of person that questions the importance of Social Media? Well, think again. There are 1 billion tweets sent each week, 100 million views on YouTube each day and 100 million current LinkedIn members - leverage it and you'll see results! It's easier than ever to be front of mind - update your page or send out a tweet and your brand will be in front of the eyes of your target audience. Easy right? But, there is a strategy behind all of this. You need to build depth to your social campaign by putting something unique on your social media platform as well as solving the right problems. Ask yourself, what do your customers really want?